Ad & Source Tracker

Every ad, influencer & channel — tracked, costed, compared

🧭 Attribution ↗

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Ad & Source Tracker — record any ad on day X, then watch it convert

Each source (a Facebook ad, an influencer reel, a flyer QR, an email) gets an auto UTM link + optional code, so conversions attribute back to the exact creative. We rank on LTV:CAC (not just cost), flag fatigue & scaling opportunities, and compare over time. Rolls up into Conversion & Attribution; influencer codes reuse Affiliates.

Active sources

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Total cost

Conversions

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Revenue

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Blended ROAS (paid)

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Avg LTV:CAC

🧠 Smart insights auto-generated · act on these

🏆 Top performers · this year

ROAS & LTV:CAC rank paid sources only (owned channels are effectively ∞). Ended ads keep a frozen snapshot, so you can come back in a year and still see what worked.

Compare over time

Aligned to each ad's launch day (day 0) — so ads from different months (even different years) compare fairly.

Cost vs ROAS

bubble = conversions · top-left = cheap winners

🏷️What are “creative tags”? Short labels you put on each ad describing its format (video · image · reel), message (testimonial · feature · discount) and subject. Every conversion inherits its ad's tags, so we can roll performance up by attribute — telling you what kind of ad wins, not just which specific one. e.g. “testimonial videos convert 2× feature images” → make more testimonials next time.

Best by format

avg ROAS

Best by message

avg ROAS

Paid vs Influencer vs Owned

avg LTV:CAC

📅 Year-over-year by campaign

Compare the same seasonal push across years — so you know what worked best over time, and which creative won each run.

Campaign	2025	2026	ROAS Δ	Best creative

Sources

Source	Type	Launched	Cost	Conv.	CVR	CPA	ROAS	LTV:CAC	14-day	Flag